from Jay Cross and Internet Time Group
Visual Journalist Eileen Clegg and I sit down at Asilomar to talk about visual learning in this five-minute video:
It amazes me that most business people are so short-sighted about the power of visual language that they’d rather bore people with the proverbial thousand words than use a picture.
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{ 2 comments… read them below or add one }
I don’t think it’s short-sightedness so much as a lack of confidence in their ability to develop good visuals.
What Jim said: “I don’t think it’s short-sightedness so much as a lack of confidence in their ability to develop good visuals.”
Actually, looking at it more broadly, change management/performance analysis perspective….
Business people generally (of course there are exceptions):
- aren’t expected to use good visual language (VL)
- don’t get expert feedback when they do it badly
- may not have the tools they need (eg, software beyond Office)
- are time-constrained (and VL takes more time than text, especially when you’re new at it), so it’s punishing to use
- may be viewed as wasting time if they spend time on VL-based communications
- don’t have the skills and knowledge on how to use VL effectively, and
- don’t think of themselves as “artistic.”
Yikes!