The latest edition of the ever-changing un-book on Learnscaping will be available in about an hour. Here’s a free preview.
It’s fifty pages longer than last month’s version. New material beefs up the sections on where to start, how to get management on board, and capturing return on investment. Since a lot of enterprise 2.0 learning efforts are just beginning, I also included the implementation action plan from Lance Dublin’s and my Implementing eLearning. That material is dated, but sussing out the fundamentals of change management and consumer marketing has not changed that much in the last half-dozen years.
(Click to see page inviting people to visit the Cloud.)
The Cloud is the online part of Learnscaping. There’s an equivalent amount of content online as off, and it’s growing with the addition of multimedia and feeds. The un-book encourages people to visit the Cloud, yet most of them don’t. It bugs me that people are only looking at half of what they paid for. Anyone have suggestions for me?
The price of the hard copy is $25. The price of a file of the exact same thing is $32.00. That’s because the online version is more valuable, despite the fact that it costs less to produce.
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Jay,
Only just last week I established a new office (of a new company) in… St Cloud! Don’t assume this is a holier than thou attempt at upmanship. The company is called ICBM, but is intended only for peaceful purposes (International Communication for Business Management). I’m not really interested in starting up the Cold War again, though I recognize a few politicians who are committed to just that.
Holy Cloud indeed! We seem to be, as usual, on the same wavelength. Speaking of which, when did you abandon the wonderful Japanese wave for the fluffy cloud? Or maybe it’s just an informal transformation: after all waves and clouds are made of pretty much the same thing. They just behave differently. In both cases, they quite naturally aggregate their energy instead of dispersing into the vast space they are given to act in. A bit like people! (Except those who migrate to Alaska… ah! no insult intended, I didn’t use the word “lipstick”).