Last night I wrote my presentation for DevLearn in San Jose. (Come see me November 8th at 10:00 am.)
The title is Informal Learning – A Management Guide to Strategic Planning. Now that the presentation is done, I’d change it to something like “How to Profit from Web 2.0, with plenty of examples,” but that’s water over the dam now.
This session is targeted at business people, not developers. We will examine how Mini Cooper, Cannondale Bicycles, Sun, Amazon, Orbitz, Google, Tivo, Firefox, Infield Parking, Nokia, Quicken, SAP, Intel, T. Rowe Price, and Ning are boosting profits by:
- Increasing customer loyalty
- Forming new kinds of customer relationships
- Cutting organizational cycle time and bureaucracy
- Self-service learning for customers, partners, & employees
- Using communities for recruiting and retention
We may discuss why 4 out of 5 participants in the eLearning Guild’s research program admit not meeting with business managers and stakeholders before starting to define what indicators would signify success. (!!!!)
Time permitting, I’ll go over the results of my recent research on “It’s not about the technology,” i.e. the human side of making social software/enterprise 2.0 work. If time runs out, I’ll provide a link to the research results.
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I so need to be at this conference! I hope that your session is going to be recorded and subsequently made available to those of us whose organisations aren’t stumping up the cash to make the trip across the pond.