Done! Comments on: Intangibles Rule http://www.informl.com/2007/06/22/intangibles-rule/ from Jay Cross and Internet Time Group Wed, 10 Mar 2010 00:02:33 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Harold Jarche http://www.informl.com/2007/06/22/intangibles-rule/comment-page-1/#comment-836 Harold Jarche Sat, 23 Jun 2007 12:39:57 +0000 http://informl.com/?p=787#comment-836 We've had this conversation several times and you know that I agree with you. This is a good synthesis around intangibles. We need to keep this conversation going, because the "Learning ROI Counters" are in the other corner saying that we have to prove our worth and show direct results. I liken learning to military morale. Every commander knows the importance of morale and knows when it's bad or good (if he has clue). But no one can measure morale and few bother to calculate the ROI on morale. They just know it's important, and make efforts to support morale (e.g. the mess, sports, group activities, support to families, consistent discipline, worthy missions, etc). In a world of expanding information and changing business rules, it's pretty darn certain that learning is a critical component (though not the only one) of productivity, innovation and business performance. Perhaps the problem is that training may not be the best way to support learning, and in too many organisations training is seen as the only tool available. First, we need to move learning out of the training department and put it in operations, where it belongs. We’ve had this conversation several times and you know that I agree with you. This is a good synthesis around intangibles. We need to keep this conversation going, because the “Learning ROI Counters” are in the other corner saying that we have to prove our worth and show direct results.

I liken learning to military morale. Every commander knows the importance of morale and knows when it’s bad or good (if he has clue). But no one can measure morale and few bother to calculate the ROI on morale. They just know it’s important, and make efforts to support morale (e.g. the mess, sports, group activities, support to families, consistent discipline, worthy missions, etc).

In a world of expanding information and changing business rules, it’s pretty darn certain that learning is a critical component (though not the only one) of productivity, innovation and business performance. Perhaps the problem is that training may not be the best way to support learning, and in too many organisations training is seen as the only tool available. First, we need to move learning out of the training department and put it in operations, where it belongs.

]]> By: IhaveaVoice http://www.informl.com/2007/06/22/intangibles-rule/comment-page-1/#comment-835 IhaveaVoice Sat, 23 Jun 2007 10:41:06 +0000 http://informl.com/?p=787#comment-835 So true! Just take a look at the two guy who build YouTube and then the whole YouTube itself! YouTube don't bring in revenues, but instead they only have an intangible figure of users. Yet the two guys who started YouTube each received $500 million of dollars, and YouTube continue on with its ability to get more loves from you, I, and everyone else. Now a day intangible properties cost more than tangible properties. Myspace, YouTube, and similar websites are sell in $billion of dollars. I bet these websites have less cost when come to manage it then the old mom and pop businesses. Also bring in more money than the old mom and pop businesses? No wonder so many boys still dream the dream of making it big by starting new websites or blogs in their basements. I don't discourage them because the intangible probability of making it big is there but it just not happens as often as before. So true! Just take a look at the two guy who build YouTube and then the whole YouTube itself! YouTube don’t bring in revenues, but instead they only have an intangible figure of users. Yet the two guys who started YouTube each received $500 million of dollars, and YouTube continue on with its ability to get more loves from you, I, and everyone else.

Now a day intangible properties cost more than tangible properties. Myspace, YouTube, and similar websites are sell in $billion of dollars. I bet these websites have less cost when come to manage it then the old mom and pop businesses. Also bring in more money than the old mom and pop businesses?

No wonder so many boys still dream the dream of making it big by starting new websites or blogs in their basements. I don’t discourage them because the intangible probability of making it big is there but it just not happens as often as before.

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