Northeastern study of business blogs

by Jay Cross on November 17, 2006

If you’ve been scratching your head about why a business should blog, skim this study of business blogging success.

After careful review, the research team identified five factors for success.  The majority of the twenty participant bloggers pointed to these factors as important to the success of their blog. The five factors identified by the participants were:

  1. Culture
  2. Transparency
  3. Time
  4. Dialogue
  5. Entertaining Writing Style and Personalization

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