Web 2.2

by Jay Cross on November 9, 2006

Thursday, 9 November 2006

Web22 is our tag for photos and podcasts. Note that this announcement came before telling us where the bathrooms are.

This is a do-it-yourself conference, a pure unconference.

Social Media Club Chris Heuer: We believe in people coming together informally. Goal is help people connect with others around the world to make it a better world. Social Media is here to provide a little push. It takes more understanding, so we are focusing on media literacy. We want to smash the barriers. For everyone. Schools. Also looking at trust. Disclosure. The social media release in lieu of the press release. Sharing best practices with everyone. We’re looking at the balance between structure and unstructured. We invite everyone to be our co-creators. Howard Greenstien: Started first user group in web space, which led to Razorfish, etc. Social Media Club meetings in 10 cities right now. Chris: When we say co-creation, we mean co-creation. We need help to figure this out. Initially member-funded. $100/person. $250/corporate. Etc.

The session. Forty-three of us are here because we can be. It doesn’t take big institutions to host an important event. The Web 2.0 conference is on. Entry fee is thousands of bucks. But anyone can do this. If networking is the most important thing, we can do it for ourselves. It’s up to us. Scoble has shown that an individual can make a difference. Social Media gives us the power to do this. Last year’s counter-unconference was web 2.1; this year it’s web 2.2. There are familiar faces here. Chris Heuer, Chris Carfi, Howard Greenstein, John Kelly, Raynes Cohen, Gail Williams, Heather Gold…

Naisbett: The more high-tech we become, the more high-touch we want to be.

CIMG1531Introductions: entrepreneurs, Germans, Australians, social networking start-ups, the WeLL, consultants, builder of social network platforms, SRI, social network finance company, French, etc. More than half of the participants are involved with social network start-ups. Many ages, many costumes, many accents. Another dozen people have walked in during the introductions; I know about a third of them. Chris and Howard are creating a true community of practice here.

Speed dating conversing Start-up people form into a circle facing out. Established people form an outer circle. A dozen one-on-one five-minute conversations.

CIMG1529Abundance Kevin Clark et alia.  See Chris Anderson strikes again. I cannot fathom economics. Supply & demand.  I am falling asleep. Economics after lunch. Deadly.

I was catalyst for a session on social media in regulated industries. Two people attended but the conversation was good. Three or four breakouts ran concurrently.

A later breakout group pondered using social networking to improve technology. We went from SETI to The Wisdom of Tags to the sorry state of American telecom. (I retold the Tom Friedman observation that he could be elected president on a platform that promised to make America’s phone system as good as Ghana’s).

The penultimate session was a discussion of our favorite tools. Google docs and spreadsheets are great for collaboration, even if you are sitting in the same room. Check compete.com for stats. Clearcontext.com provides control over Outlook that improves with time. Centraldesktop.com, Allthingsweb2.com, sexywidget.com, and ilike.com were highlighted. Firefox 2.0 was highly recommended, but DO NOT UPGRADE THE DELICIOUS PLUG-IN. Earlier, I’d heard about grupthink.com, a collaborative filter of sorts.

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